7. Digital Markers (including cookies)
A digital marker is a resource created by the visitors’ browser in order to remember certain pieces of information for the Web server to reference during the same or subsequent visit to the Web site. Examples of digital markers are “cookies” or HTML5 Web storage. Some examples of what digital markers do are as follows:
- They allow a Web site to recognize a previous visit each time the visitor accesses the site;
- They track what information is viewed on a site which helps Web site administrators ensure visitors find what they are looking for.
INHC uses sessional and persistent digital markers on some portions of its Web site. This allows us to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you based on your activities on our Website and others’ websites. During your on-line visit, your browser exchanges data with INHC Web server (hosted by GoDaddy). The digital markers used do not allow INHC to identify individuals. You may adjust your browser settings to reject digital markers, including cookies, if you so choose. However, it may affect your ability to interact with INHC’S Web site.
INHC also uses digital markers/cookies to collect data related to your browsing activity or your device. For example, it includes the data related to your IP address, your browsing history, the content of those pages, the number of clicks you make, your type of device, the site you came from and the site you’re going to when you leave ours, your approximate geographical location, your email, as well as the ads and videos viewed on the site. We use such data to provide you with ads related to your interests such as, for example, ads related to the sites and contents you viewed. We do not use such data to discover your identity (by matching or any other method).
To prevent the collection of this data, you can simply delete at any time, from your browser, the cookies present on your computer or completely deactivate the feature that keeps or stores cookies on INHC’s website. Certain features also allow you to deactivate some cookies and to keep only those you want. If this interests you, review your browser settings.